Live Webinar·10 July 2026-₹199 only·Register
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Your Product Is Good.Then Why Are Customers
Still Not Buying?

Every day, founders across India loose sales, lower prices, and waste marketing budgets because customers don't understand the real value of what they sell.

On 10 July 2026, Sugandha Kedia will show you exactly why this happens, and what to fix first.

Date
10 July 2026
Format
Live Online
Duration
4 Hours
Investment
₹199 Only
Limited Slots

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Live Online Session
Actionable Brand Growth Frameworks
Built For Product-Led Founders
No Theory. No Motivation. Real Business Strategy.
Register Now at ₹199/-Includes the live class + 12 take-home frameworks · Limited slots
The Real Problem

Nobody Wants To Hear This, So I'll Say It.

Probably Not:
The Real Problem:

Your product.

Customers don't understand why your product deserves their money.

Your packaging.

And when customers don't understand value: They compare prices.

Your website.

They delay decisions.

Your Instagram reach.

They choose competitors.

Your ads.

Or they forget you entirely.

Every Month This Problem Costs You

!Lost sales.
!Lower margins.
!More discounts.
!Higher ad spend.
!Fewer repeat customers.
!Wasted marketing budgets.
!Lost sales.
!Lower margins.
!More discounts.
!Higher ad spend.
!Fewer repeat customers.
!Wasted marketing budgets.
And The Worst Part?

Most founders don't even realize where the leak is.

Why Listen To Sugandha Kedia?

Built through experience. Proven in the market. Trusted by customers.

From television studios to building Dusala India from zero -
GI-certified, Craftmark-accredited, luxury heritage D2C brand recognized across media, government initiatives, gifting ecosystems, and premium customer circles.

Everything shared inside this webinar comes from real experience.

Not theory.

Founder Of
Dusala India logo
One Couture logo
Recognized By
G20 logo
MSME logo
Awards
FICCI logo
Emerging Woman Entrepreneur
of the Year 2025-26
Luxury Lifestyle Influencer Award logo
Luxury Lifestyle
Influencer Award
Featured In
Vogue
Elle
The Hindu
Indian Express
Times of India
HerStory
Cosmopolitan
Lifestyle Asia
Vogue
Elle
The Hindu
Indian Express
Times of India
HerStory
Cosmopolitan
Lifestyle Asia
Sugandha Kedia Desktop Portrait
Sugandha KediaFOUNDER, DUSALA INDIA
Inside the Webinar

What You Will Discover In This Webinar

Real strategic insights built from hands-on market experience.

Why customers compare you on price - how to build value

Why your social media isn't converting - how to turn followers into buyers

The biggest positioning mistakes product brands make

How premium brands justify higher pricing

What makes customers remember one brand and ignore another

The exact framework Sugandha uses to evaluate growth bottlenecks

THE CURRICULUM

12 Frameworks To Grow Your Business

A founder's working library — built from real market experience, not theory. Each module is one clear lesson you can apply to the way your business is built, priced, sold, and remembered.

Pricing With Confidence

Sell on the true value, not on cost comparison.

Staying Driven Through The Slow Seasons

Protect your motivation and momentum during heavy times.

Five Hacks To Take Back Your Time

Stop the daily business from running entirely on you.

Six Decisions Every Owner Must Master

Master core calls on money, people, and priorities.

Four Ways To Make Your Brand Sell

Turn interest into sales without relying on constant discounts.

Five Strategies To Grow Bigger

Expand your market reach, range, and revenue models.

Pricing With Confidence

Sell on the true value, not on cost comparison.

Staying Driven Through The Slow Seasons

Protect your motivation and momentum during heavy times.

Five Hacks To Take Back Your Time

Stop the daily business from running entirely on you.

Six Decisions Every Owner Must Master

Master core calls on money, people, and priorities.

Four Ways To Make Your Brand Sell

Turn interest into sales without relying on constant discounts.

Five Strategies To Grow Bigger

Expand your market reach, range, and revenue models.

Four T's Of Smart Investing

Put profits back into projects that drive compound returns.

Seven Sales Beliefs To Unlearn

Uncover healthy mindsets to sell with ease and integrity.

Five Things To Fix Before You Market

Plug budget leaks before spending on active promotion.

Four Fresh Ways To Innovate

Discover next ideas in your product, customers, and craft.

Eight C's To Build A Team From Scratch

Hire and align a team that carries the vision without you.

Five Disciplines For Steady Growth

Compound simple daily habits into reliable, long-term brand success.

Four T's Of Smart Investing

Put profits back into projects that drive compound returns.

Seven Sales Beliefs To Unlearn

Uncover healthy mindsets to sell with ease and integrity.

Five Things To Fix Before You Market

Plug budget leaks before spending on active promotion.

Four Fresh Ways To Innovate

Discover next ideas in your product, customers, and craft.

Eight C's To Build A Team From Scratch

Hire and align a team that carries the vision without you.

Five Disciplines For Steady Growth

Compound simple daily habits into reliable, long-term brand success.

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Hills Background

12 Frameworks. 16 Years of Coaching Experience.

Yours Free With Registration.

Next Step
₹199Only
Includes the live class + 12 take-home frameworks.
Register Now
THE DIAGNOSIS

Why Most Product-Led Brands Fail to Scale: The 5 Growth Gaps

There are 5 critical bottlenecks holding founders back. By the end of this webinar, you'll know exactly which one is hurting your growth.

01
GAP 1

Weak Positioning

02
GAP 2

No Clear Founder Story

03
GAP 3

Marketing Without Systems

04
GAP 4

Poor Pricing Perception

05
GAP 5

No Retention Strategy

Contour Lines
Hills Background

Discover Your Biggest Growth Gap

Join the live workshop and learn what is slowing your business growth.

Next Step
₹199Only
Includes the live class + 12 take-home frameworks.
Register Now
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Target Audience

This Webinar Is
For You If

One side builds brands. The other keeps guessing.

You're BuildingReal Growth

Product is good, but sales don't reflect it.

Customers notice your price before they notice your value.

You post content consistently, but growth feels random.

Customers buy once, but rarely come back.

You have potential, but can't find what's holding it back.

You want buyers who value quality, not cheap prices.

You're serious about building a brand people remember.

Target Audience

This Webinar Is
Not For You If

This session isn't for everyone. Skip if this sounds like you.

You're Looking ForShortcuts

You are looking for overnight success.

You want a shortcut instead of a strategy.

You believe branding is only logos, colours, and packaging.

You are searching for motivation instead of clear decisions.

You expect templates to solve business problems.

You want results without changing anything.

You are not willing to do the work after finding the problem.

Hills Background

THIS ISN'T JUST ANOTHER WEBINAR.

It's a clarity session for founders who are serious about building a brand that sells on its own.

INVESTMENT
₹199Only
Register Now
What you leave with

Your Outcome
From This Workshop

After The Webinar, You Will Have:

01A Practical Plan

A practical brand growth roadmap

02Identify Bottlenecks

Clarity on your biggest growth bottleneck

03Immediate Actions

Immediate next actions

Deliverable

Real Growth. Not notes. Not inspiration.

Contour Lines
Hills Background

You leave with a clear plan. Not notes. Not inspiration.

Actionable brand growth frameworks designed specifically for product-led founders.

Investment
₹199Only
Includes the live class + 12 take-home frameworks.
Register Now
A Personal Note

I have built brands.
Made mistakes. Lost money.
Learned difficult lessons.

Everything I share in this webinar comes from real experience.

If you're serious about building a brand customers remember, I would love to help.

Sugandha Kedia Signature
FOUNDER, DUSALA INDIA
Collaborations & Influence

Sugandha Kedia with Founders & Leaders

Watch Sugandha Kedia in conversation, panels, and exclusive collaborations with prominent business owners, creators, and leaders sharing real-world business insights.

WORKSHOP REVIEWS

Real Experiences From Product Founders

Read how boutique brand owners, makers, and creators are applying these growth frameworks to pricing, positioning, and brand communication.

For almost two years I kept reducing my prices every time sales slowed down, and it never really solved anything. In the workshop, Sugandha helped me see that the price was not the real issue. The real issue was that I was not explaining my product with enough clarity and confidence. Since then, I have stopped discounting so much, and my customers finally seem to understand why my work is worth paying for.

Aditi Mehra

Founder, Varnika Home, Jaipur

I joined the session thinking I needed more followers, better reels, and a more active Instagram page. By the end, I realised I had been focusing on the wrong problem. Sugandha showed me that my brand language was weak, and that changed how I now write every caption, every product description, and even every message I send to customers.

Rhea Kapoor

Founder, Elaara Studio, Mumbai

Honestly, I had low expectations because most workshops sound good while you are attending them and then nothing changes after that. This one felt different from the beginning. It was direct, specific, and clearly made for product business owners. I left with a proper action plan that I could start using the same evening.

Nisha Jain

Founder, The Clay Edit, Ahmedabad

What stood out to me most was that Sugandha has actually built a brand herself. She was not speaking from theory or giving textbook answers. She shared what worked while building Dusala, what did not work, and how a founder needs to think when the product is premium but the market does not immediately understand it. That honesty made the session extremely valuable.

Megha Arora

Founder, Noor Linen Co., Delhi

Four hours with Sugandha gave me more clarity than months of trying to figure things out alone. I finally understood what was confusing my customers and what I needed to fix first.

Kavya Sethi

Founder, Miraaya Jewels, Indore

For almost two years I kept reducing my prices every time sales slowed down, and it never really solved anything. In the workshop, Sugandha helped me see that the price was not the real issue. The real issue was that I was not explaining my product with enough clarity and confidence. Since then, I have stopped discounting so much, and my customers finally seem to understand why my work is worth paying for.

Aditi Mehra

Founder, Varnika Home, Jaipur

I joined the session thinking I needed more followers, better reels, and a more active Instagram page. By the end, I realised I had been focusing on the wrong problem. Sugandha showed me that my brand language was weak, and that changed how I now write every caption, every product description, and even every message I send to customers.

Rhea Kapoor

Founder, Elaara Studio, Mumbai

Honestly, I had low expectations because most workshops sound good while you are attending them and then nothing changes after that. This one felt different from the beginning. It was direct, specific, and clearly made for product business owners. I left with a proper action plan that I could start using the same evening.

Nisha Jain

Founder, The Clay Edit, Ahmedabad

What stood out to me most was that Sugandha has actually built a brand herself. She was not speaking from theory or giving textbook answers. She shared what worked while building Dusala, what did not work, and how a founder needs to think when the product is premium but the market does not immediately understand it. That honesty made the session extremely valuable.

Megha Arora

Founder, Noor Linen Co., Delhi

Four hours with Sugandha gave me more clarity than months of trying to figure things out alone. I finally understood what was confusing my customers and what I needed to fix first.

Kavya Sethi

Founder, Miraaya Jewels, Indore

As a woman founder, I sometimes hesitate to charge properly for my work, even when I know how much effort goes into it. This session helped me see that I was apologising for my price instead of communicating my value. Sugandha gave me the words, structure, and confidence to explain my brand without sounding desperate or defensive.

Priyanka Bansal

Founder, House of Tara, Lucknow

I have only applied one thing from the workshop so far, which was the way Sugandha explained product descriptions for premium brands. I rewrote the top section of my website and changed how I describe my bestseller. The difference was visible within a few weeks because customers started asking better questions and buying with less hesitation.

Ananya Shah

Founder, Saanjh Organics, Pune

I paid INR 199 expecting a basic introduction, but the session gave me much more than that. The examples were practical, the feedback was honest, and the ideas were things I could actually apply to my own business. I honestly felt the value was far higher than the price.

Sonal Gupta

Founder, Rooh Tableware, Bhopal

Sugandha has a rare way of being warm without making the session vague or overly soft. She told me clearly what was not working in the way I was presenting my business, but it did not feel discouraging. It felt useful. I walked away knowing exactly what to change and what to stop wasting time on.

Ira Malhotra

Founder, Aarna Kidswear, Chandigarh

If someone has a good product but sales still feel stuck, I would genuinely tell them to attend this workshop. It is not just about motivation or posting more content. It helps you understand what your brand is failing to communicate. For me, that was the missing piece, and I have already recommended it to two founder friends.

Tanvi Rao

Founder, Kavisha Crafts, Hyderabad

As a woman founder, I sometimes hesitate to charge properly for my work, even when I know how much effort goes into it. This session helped me see that I was apologising for my price instead of communicating my value. Sugandha gave me the words, structure, and confidence to explain my brand without sounding desperate or defensive.

Priyanka Bansal

Founder, House of Tara, Lucknow

I have only applied one thing from the workshop so far, which was the way Sugandha explained product descriptions for premium brands. I rewrote the top section of my website and changed how I describe my bestseller. The difference was visible within a few weeks because customers started asking better questions and buying with less hesitation.

Ananya Shah

Founder, Saanjh Organics, Pune

I paid INR 199 expecting a basic introduction, but the session gave me much more than that. The examples were practical, the feedback was honest, and the ideas were things I could actually apply to my own business. I honestly felt the value was far higher than the price.

Sonal Gupta

Founder, Rooh Tableware, Bhopal

Sugandha has a rare way of being warm without making the session vague or overly soft. She told me clearly what was not working in the way I was presenting my business, but it did not feel discouraging. It felt useful. I walked away knowing exactly what to change and what to stop wasting time on.

Ira Malhotra

Founder, Aarna Kidswear, Chandigarh

If someone has a good product but sales still feel stuck, I would genuinely tell them to attend this workshop. It is not just about motivation or posting more content. It helps you understand what your brand is failing to communicate. For me, that was the missing piece, and I have already recommended it to two founder friends.

Tanvi Rao

Founder, Kavisha Crafts, Hyderabad
Got Questions?

Honest Answers
to Real Questions.

If you have any other questions about the webinar, feel free to reach out to us at hello@sugandhakedia.com

Yes. The positioning and brand growth frameworks apply to any product-led brand, whether you are building a boutique startup, a scaling D2C brand, or a premium product line. Sugandha built her frameworks directly in the market, scaling Dusala India and helping thousands of product-led founders identify growth bottlenecks.

The goal is access, not revenue from the webinar. The ₹199 is a commitment signal. It ensures that only serious, product-led founders register and show up. The bigger investment is your dedicated time and attention.

No. This is a purely educational session. We do not sell high-ticket programs, courses, or coaching at the end of the workshop.

Founders, builders, and marketers scaling product-led brands who want to identify and fix positioning bottlenecks.

Each person registers separately at ₹199. If both of you run the business, both attending multiplies the impact. Aligning partners removes the friction of one person trying to convince the other later.

The Decision

You Can Keep
Hoping Sales Improve.Or Spend ₹199 To Find OutWhy They Haven't.

OR

Keep Guessing.

  • More content.
  • More ads.
  • More discounts.
  • Same disappointing sales.
Months of Effort.
No clarity.

Find The Real Problem.

  • Deep Diagnosis
  • Expert Frameworks
  • Custom Action Plan
  • Clarity That Drives Sales
One Decision.
Long-term growth.
10 July 2026
Live Online Webinar
Register Now at ₹199/-Includes the live class + 12 take-home frameworks.
LIVE WEBINAR - 28 JUNE 2026
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